Justin Bieber Drops Surprise Album 'Swag' with 20 Tracks
- Admin
- Jul 11
- 2 min read
Updated: Jul 31
Canadian pop icon Justin Bieber has stunned fans worldwide with the unannounced release of his new album, Swag, marking a bold return to music after years away from the spotlight.
The 20-track album which includes titles like Dadz Love, Devotion, Therapy Session, and Butterflies arrives amid a flurry of public interest surrounding the singer’s mental health and personal life, particularly his recent interactions with paparazzi and growing role as a father.
A Personal and Reflective Body of Work
With a runtime just under an hour, Swag is deeply personal. Several tracks delve into themes of mental health, fatherhood, faith, and Bieber’s high-profile marriage to Hailey Bieber. Notably, promotional photos for the album feature Bieber holding his young son aloft, alongside his wife, hinting at the intimate tone of the record.
The album includes heartfelt lyrics and raw moments. For example:
In Daisies, Bieber sings: “Falling petals, do you love me or not? You said forever babe, did you mean it or not?” —reflecting on relationship challenges.
Songs like Devotion, Forgiveness, and Soulful embrace religious undertones, consistent with Bieber’s Christian faith.
Collaborations and Celebrity Support
Swag also brings together an unexpected but star-studded lineup of collaborators from the rap world, including Sexyy Red, Cash Cobain, Gunna, and a cameo from Big Sean, who commented on Bieber's Instagram post with an enthusiastic "Yes!!!!" after the surprise drop.
The album's title appears to pay homage to Bieber’s earlier era, particularly his 2012 hit Boyfriend, where he famously sang, “swag, swag, swag on you.”
Mental Health in the Spotlight
The release of Swag comes after a turbulent few months for Bieber. Fans expressed concern after viral clips showed the singer confronting paparazzi, including a notable moment on Father’s Day, when he firmly told a photographer: “I’m a dad. I’m a husband. You’re not getting it... I’m standing on business.”
That very audio has now been sampled in the track Butterflies, blending personal real-life tension into his music in a raw and vulnerable way.
A Comeback Four Years in the Making
Swag is Bieber's first full-length studio album since Purpose, released four years ago. The project signals a new era for the once-teen superstar: one marked by maturity, introspection, and emotional depth.
The surprise drop has been met with widespread excitement and praise from fans and fellow artists alike, with many calling it Bieber's most authentic and grown-up project to date.
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